Comunitat Valenciana is being presented as a destination for accessible cultural holidays, personalised travel and inclusive business events through a new campaign aimed at the United States travel trade. The initiative will connect American travel advisors and meeting planners with tourism organisations in Spain at business presentations in New York City on 27 October and Chicago on 1 December 2026.
Led by Turespaña in collaboration with IMPULSA IGUALDAD–TUR4all, the programme is designed to improve professional connections while promoting travel experiences that reflect different accessibility requirements. The campaign places Valencia, Alicante and Castellón at the centre of Spain’s effort to develop more inclusive tourism products.
Accessible tourism takes centre stage in Comunitat Valenciana
The presentations will promote more than individual attractions. Instead, they will show how accommodation, transport, activities, assistance and event facilities can be combined into a complete itinerary.
According to the initiative, nearly 500 tourism establishments, services and experiences across the region have been assessed through TUR4all. The platform provides practical information for travel professionals planning holidays for people with physical, visual, hearing or cognitive accessibility needs.
An assessment does not mean that a venue is suitable for every traveller. Accessibility requirements vary significantly, so details about facilities and operating conditions remain essential before a booking is confirmed.
- Accommodation and bathroom facilities
- Transport and adapted vehicle options
- Entrances, routes and movement around attractions
- Communication support and accessible information
- Assistance available at leisure, cultural and event venues
New York and Chicago events target different travel sectors
The New York presentation on 27 October 2026 will focus mainly on leisure travel, cultural discovery and tailor-made visitor experiences. The Chicago meeting on 1 December 2026 will concentrate on the MICE sector: meetings, incentives, conferences and exhibitions.
For American travel advisors, the events may support the creation of more specialised Spain holiday packages. Meeting planners will also be able to explore how venues, hotels, transport providers and attractions can work together to make business events more inclusive.
For delegates, accessible event planning involves more than choosing a suitable conference building. Organisers must consider airport assistance, transfers, hotel rooms, routes between meeting spaces, presentation facilities, networking areas and social activities.
Cultural experiences are a major part of accessible travel demand
TUR4all Travel’s 2026 tourism trends report identifies culture and heritage as a leading interest within Spain’s international accessible tourism market, accounting for an estimated 45–50% of preferences. Accessible coastal holidays represent approximately 20–23%, while nature experiences account for a further 12–15%.
These figures suggest that travellers are seeking more varied experiences than a traditional beach break. Historic centres, museums, local food, natural landscapes and community-based activities can all form part of an itinerary when accurate access information is available.
Comunitat Valenciana is well placed to develop this type of holiday. The region combines Mediterranean scenery with historic sites, gastronomy, nature reserves and modern cultural venues across three provinces.
What Valencia, Alicante and Castellón can offer
Valencia
Valencia offers accessible cultural and outdoor options including its historic centre, traditional markets, museums and the City of Arts and Sciences. The former Turia riverbed, now a large urban park, provides green space and paths for outdoor exploration.
Outside the city, Albufera Natural Park adds a combination of lagoon scenery, rice fields, local traditions and boat excursions. Adapted boating experiences are identified in official tourism information, although travellers should confirm arrangements directly with operators before booking.
Food-focused itineraries can also include regional rice dishes and other local specialities, subject to the accessibility of individual restaurants and each traveller’s dietary requirements.
Alicante
Alicante combines beaches, museums, heritage attractions and countryside activities. Regional tourism information identifies around 50 adapted beaches across the Costa Blanca, with facilities that may include ramps, assisted bathing and specialist equipment.
The province also has accessible greenways, including routes around Alcoy, Maigmó, Torrevieja and Xixarra 2. These provide opportunities to include nature and gentle outdoor activities in a personalised itinerary.
Castellón
Castellón adds cultural venues, coastal areas and nature-based experiences. Examples highlighted in official Spanish tourism information include the Castellón planetarium, nature observation areas and boat excursions at the San José Caves.
Together, the three provinces allow travel planners to build multi-destination holidays combining culture, relaxation, gastronomy and outdoor experiences rather than focusing on one attraction or resort.
Why the US market matters
The United States is an important audience for Spain’s accessible tourism sector. TUR4all Travel’s report estimates that American visitors represent approximately 10–12% of international accessible tourism demand to Spain and identifies the US as the market with the highest average daily spending among those analysed.
The report also estimates that travellers aged over 60 account for about 35% of international accessible tourism demand. This highlights the value of detailed information for older visitors as well as for people with disabilities and others requiring specific support.
For customers booking from the United States, confidence can depend on practical details: whether a hotel room matches its description, how airport transfers are equipped, whether an attraction has step-free access and what assistance is available during the trip.
What the campaign means for travellers
The initiative does not introduce a new entry requirement or guarantee that every attraction in the region is accessible. Its purpose is to help travel professionals match individual needs with verified services and create better-coordinated itineraries.
Travellers considering an accessible holiday should discuss specific requirements before paying a deposit. Useful questions may include:
- Does the accommodation have the required room layout and bathroom facilities?
- Is adapted transport available for airport transfers and day trips?
- Are entrances, paths and toilets suitable at each attraction?
- Can assistance be arranged in advance?
- Are accessible activities subject to weather, staffing or operator availability?
These checks are important because a destination-wide accessibility claim cannot replace information about a particular property, vehicle, route or activity.
What happens next
The New York and Chicago presentations will give American travel advisors and event planners an opportunity to develop contacts with accessible tourism specialists in Spain. The broader objective is to turn regional resources into practical, tailor-made holidays and inclusive business events.
For travellers, the clearest takeaway is that accessible tourism in Comunitat Valenciana is being developed around coordinated planning rather than isolated facilities. Valencia, Alicante and Castellón offer a broad mix of heritage, Mediterranean culture, nature and gastronomy, but individual arrangements should always be confirmed before departure.