Pricing can make or break a product long before it reaches the shelf, and that is exactly why this latest food Ireland update matters. Bord Bia is set to host a free online webinar focused on Pricing Strategy and Revenue Growth Management, giving Irish food and drink SMEs practical guidance on how to price smarter, grow margins, and compete more confidently in a fast-changing market.
Taking place online on Thursday 11 June 2026 from 12:00 to 13:00, the session is aimed at Irish businesses looking to sharpen their commercial skills. While this is industry-focused rather than a consumer dining story, it is still important food news Ireland because stronger pricing strategy helps brands stay sustainable, invest in quality, and continue shaping the wider Ireland food scene.
Why This Bord Bia Event Matters for Food Ireland
Bord Bia says the live client webinar will introduce the fundamentals of Pricing Strategy and Revenue Growth Management, often shortened to RGM. For smaller food and drink businesses, this can be a game-changing topic. Pricing is not simply about adding a margin; it affects retailer relationships, shopper perception, promotions, and long-term brand health.
The webinar is designed to help Irish SMEs compete more effectively by building knowledge in a few key areas:
- Understanding the basics of effective pricing
- Learning tools and frameworks used by leading FMCG organisations
- Building stronger retailer conversations with evidence-based pricing
- Taking away practical first steps that can be applied immediately
That kind of support is especially valuable across food Ireland, where many producers are balancing rising costs, fierce competition, and the need to stand out in both domestic and export markets. From artisan makers featured in an Irish food guide to suppliers serving the best restaurants Ireland is known for, pricing discipline affects every level of the sector.
Read more: food news Ireland and Ireland food guide updates
What Irish Food Businesses Can Expect From the Webinar
The session will be delivered online and is free of charge, making it accessible for brands across the country, whether they are based in Dublin food hubs, Cork food producers, or emerging regional businesses contributing to the national Ireland dining guide. Even though registration has now closed, the event highlights a growing appetite for commercial education within the industry.
For founders and commercial teams, the real value lies in practical application. A strong pricing model can help businesses:
- Protect profit without losing customer trust
- Present clearer value to retailers and buyers
- Respond more strategically to discounting pressure
- Support sustainable growth over short-term volume
This may not sound as instantly tempting as a roundup of restaurant reviews Ireland or a list of places to eat Ireland, but it plays a direct role in the quality and resilience of the products that eventually reach consumers. Better-run food brands are more likely to innovate, invest, and contribute to the future of Irish cuisine, from traditional Irish food staples to exciting modern Irish food launches.
Explore more: Ireland restaurant guide, food Ireland, and top restaurants Ireland trends
A Sign of Broader Change in the Ireland Food Scene
This Bord Bia webinar also reflects a wider shift in the market. Today, food businesses need more than great taste and eye-catching packaging. They need data, commercial confidence, and a clearer understanding of how pricing connects to growth. That is true whether a brand supplies supermarkets, speciality stores, hospitality venues, or names featured in Ireland food reviews and the best food in Ireland conversation.
As consumers continue to seek value while still expecting quality, businesses that understand RGM principles will be better placed to thrive. For anyone tracking food Ireland, this is the kind of behind-the-scenes development that shapes what ends up on menus, in shops, and across the national table.
Although registration for this specific event is closed, Bord Bia is encouraging businesses to follow future announcements. For Irish food and drink brands serious about growth, it is the sort of learning opportunity worth watching closely.
In short, this is meaningful food Ireland news: a practical, free initiative designed to help SMEs strengthen pricing, improve retailer conversations, and build smarter growth. For producers hoping to stay competitive and help drive the next chapter of the Ireland food scene, that is a takeaway well worth noting.
Article/Image Courtesy: Bord Bia
