Hexis has secured €1.85 million in fresh funding, a move that stands out in business news Ireland because it signals more than another startup raise. The Dublin company is using the capital to deepen its work with elite sports teams and, crucially, to push into the consumer market with personalised performance nutrition technology later this year.
The seed round was led by returning investor APEX Capital, with Enterprise Ireland and ScaleX also participating. For Hexis, the investment marks a new growth phase built on strong traction in professional sport, expanding international reach, and a product that connects training data with nutrition planning in real time.
What Hexis announced
Hexis said the €1.85 million seed round will help it accelerate two priorities:
- Expand its elite sport offering
- Launch and scale a direct-to-consumer platform
The company has built its reputation around carbohydrate periodisation, using performance data to tailor fuelling plans for athletes. Its platform is already used by professional teams and athletes across the UK, Europe, the US and Australia, covering football, cycling and endurance sports.
The business has also strengthened its technology ecosystem through integrations with Garmin, WHOOP, Apple Health, Catapult and STATSports. That means athlete data can feed directly into nutrition recommendations, allowing plans to adjust as training demands change.
Why the funding matters
This round is notable in irish business news because it reflects investor confidence in a sports tech model that appears to have commercial room beyond elite teams. APEX Capital first backed Hexis at pre-seed stage in 2024 and has now returned to lead the latest raise, suggesting belief in both the science and the market opportunity.
Hexis says it has grown headcount by 33% across the organisation since that earlier backing. The new funding will support product development, infrastructure for wider scale, and investment in its Coach Hub, the tool used by practitioners and performance staff to manage nutrition across squads.
Senior hiring is also part of the plan. The company has appointed a Vice President of Performance Solutions and a new Head of Growth as it prepares for broader market expansion.
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From elite performance to consumer opportunity
What makes Hexis especially interesting is the shift from a specialist B2B model into a wider consumer proposition. In practical terms, the company is betting that tools first trusted by elite athletes can win mainstream users who want more advanced, personalised nutrition support.
That strategy fits a wider trend across the ireland startup news landscape: companies proving their product in a demanding professional setting before expanding into a broader audience.
According to founder and CEO Dr. David Dunne, the company’s long-term aim is to become a global nutrition operating system for human performance. The pitch is straightforward: athletes have better tools than ever to measure training and recovery, but nutrition has remained the missing layer. Hexis wants to close that gap.
What powers the platform
Hexis was founded by Dr. David Dunne, Dr Xiaoxi Yan and Dr. Sam Impey. Their backgrounds in behaviour change science, data science and metabolism underpin the platform’s scientific model. The company’s proprietary system, Carb Coding, translates workout data into tailored fuelling strategies based on training load, goals and lifestyle.
That scientific basis is a key reason investors appear to see long-term value in the company’s approach.
What this means for Ireland’s startup scene
For anyone tracking business news Ireland, the Hexis round reinforces a few broader signals in the market:
- Ireland’s sports tech ecosystem continues to attract institutional support
- Enterprise Ireland remains active in backing globally ambitious firms
- Data-led health and performance platforms are drawing investor interest
- B2B-to-consumer expansion is becoming a more common startup growth path
It also highlights how Irish companies are building export-focused businesses in specialised technology categories where scientific credibility can create a durable edge.
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FAQ
How much funding did Hexis raise?
Hexis closed a seed round worth €1.85 million.
Who invested in Hexis?
The round was led by APEX Capital, with participation from Enterprise Ireland and ScaleX.
What will Hexis use the funding for?
The company plans to strengthen its elite sport platform, invest in Coach Hub, add athlete-facing features and expand into the direct-to-consumer market.
Why is this relevant in business news Ireland?
The deal shows continued momentum for Irish sports tech, science-led startups and internationally scalable digital businesses.
The takeaway
Hexis is no longer just a niche performance platform serving elite teams. With new funding, deeper product investment and a consumer launch ahead, the company is making a calculated leap into a much larger market. For observers of business news Ireland, this is a strong example of how Irish startups are turning specialist expertise into global commercial ambition.
