An Irish sports nutrition startup is stepping into a new phase of growth after securing fresh backing to scale internationally and move beyond elite teams. In a notable development for business news Ireland, Dublin-based Hexis has raised €1.85 million in seed funding to strengthen its platform for professional sport and prepare for a wider direct-to-consumer launch later this year.
The round was led by returning investor APEX Capital, with Enterprise Ireland and ScaleX also participating. The deal marks a strong vote of confidence in Hexis, which has built its reputation around personalised performance nutrition based on carbohydrate periodisation science.
What the new funding means for Hexis
Hexis said the capital will be used to deepen its elite sport offering while building the technology and commercial infrastructure needed to reach a broader athlete market. That includes continued investment in its Coach Hub, a practitioner-focused tool that helps performance staff deliver tailored nutrition plans across squads.
The company is also developing more athlete-facing features as it prepares to expand into consumer use. That shift is significant because it takes Hexis from a specialist B2B sports performance platform toward a larger digital wellness and training market.
- €1.85 million seed round closed
- APEX Capital led the investment
- Enterprise Ireland and ScaleX joined the round
- Funds will support product development and consumer expansion
- Senior hires will support performance solutions and growth
From elite teams to everyday athletes
Hexis has already gained traction across the UK, Europe, the US and Australia, working with professional teams in football, cycling and endurance sport. According to the company, its platform is trusted across four continents and has expanded integrations with Garmin, WHOOP, Apple Health, Catapult and STATSports.
These integrations allow fuel plans to adapt in real time using athlete performance data, which is one reason the startup has attracted attention in irish business news and the wider sports technology market. The company also reported 33% headcount growth across the organisation since APEX first invested at pre-seed stage in 2024.
Chief executive and co-founder Dr David Dunne said the long-term goal is to become a global nutrition operating system for human performance. In practice, that means connecting training, recovery and nutrition in a way that gives athletes a more complete performance picture.
Why investors are paying attention
For investors, the appeal appears to be twofold: a science-led product with elite validation, and the potential to move that credibility into a much larger consumer market. APEX Capital said one of the most compelling aspects of Hexis is that a platform proven by high-performance athletes could translate successfully to mainstream users who want smarter fuelling guidance rather than generic calorie tracking.
Enterprise Ireland also framed the investment as a sign of confidence in both the founding team and the international opportunity ahead. The agency highlighted Hexis as part of a growing Irish sports tech segment, an area increasingly relevant in ireland business updates and ireland tech business news.
Key growth signals
- International reach across major sports markets
- Adoption by professional and Olympic-level sporting bodies
- Data integrations with leading wearable and performance platforms
- Expansion from elite sport into direct-to-consumer services
- New senior hires to support scaling
Leadership, science and the next stage
Hexis was founded by Dr David Dunne, Dr Xiaoxi Yan and Dr Sam Impey. Their backgrounds in behaviour change science, data science and metabolism underpin the platform’s scientific model. That research-driven foundation has helped the company stand out in a crowded performance and wellness market.
The latest round also comes alongside senior appointments, including a Vice President of Performance Solutions and a Head of Growth. Those hires suggest Hexis is now moving from product validation into structured commercial scaling, a transition closely watched across ireland investment news and startup Ireland circles.
FAQ
What does Hexis do?
Hexis is a personalised nutrition platform that uses training and performance data to create fuelling strategies tailored to individual athletes.
How much did Hexis raise?
The Dublin company closed a €1.85 million seed round led by APEX Capital, with Enterprise Ireland and ScaleX participating.
What will the funding be used for?
Hexis plans to improve its elite sport tools, add athlete-facing features and build the systems needed for a direct-to-consumer launch.
Why is this important for Ireland?
The deal highlights momentum in Irish sports tech and adds to positive signals in business news Ireland around innovation-led companies scaling internationally.
What to watch next
Hexis is now entering a crucial period. If it can convert elite-sport credibility into broader consumer adoption, the company could become one of the more interesting growth stories in business news Ireland this year. For founders, investors and athletes alike, the takeaway is clear: Ireland’s next wave of digital performance companies is not just building for niche markets, but for global scale.
