Hexis has secured fresh funding in a move that adds a notable chapter to business news Ireland, as the Dublin-founded sports nutrition platform raised €1.85 million in seed investment to expand its elite sports footprint and prepare for a wider consumer launch. The round was led by returning backer APEX Capital, with participation from Enterprise Ireland and ScaleX, underscoring investor confidence in a company that blends performance science, wearable data and personalised fuelling.
Founded by Dr. David Dunne, Dr. Xiaoxi Yan and Dr. Sam Impey, Hexis has built its reputation around carbohydrate periodisation and tailored nutrition plans for athletes. The company says the new capital will be used to strengthen its elite-sport tools while also building out a direct-to-consumer platform expected later this year.
Why this funding round matters
For anyone tracking irish business news and startup momentum, the Hexis round stands out for two reasons: repeat investor support and a clear route from professional sport into a broader consumer market.
APEX Capital first invested in Hexis at pre-seed stage in 2024 and has now returned to lead this round. That kind of follow-on backing often signals that investors see both technical credibility and commercial progress.
- Seed round size: €1.85 million
- Lead investor: APEX Capital
- Other participants: Enterprise Ireland and ScaleX
- Primary use of funds: product development, consumer expansion and senior hires
Enterprise Ireland’s involvement also reinforces the wider story around Ireland’s growing sports-tech and health-tech pipeline, a theme increasingly visible across business news Ireland coverage.
How Hexis built traction in elite sport
Since its earlier funding round, Hexis has expanded its reach across the UK, Europe, the US and Australia. The platform is already used across multiple football codes, cycling and endurance sports, giving it a strong base in performance environments where marginal gains matter.
The company has also widened its integration ecosystem, connecting with Garmin, WHOOP and Apple Health, alongside performance platforms including Catapult and STATSports. In practical terms, that means athlete data can help adjust fuelling plans in real time.
Hexis says its workforce has grown by 33% across the organisation, another sign that the startup is moving from proof-of-concept into scale mode.
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What comes next for the company
The next phase is about broadening access. Until now, much of Hexis’s strength has been in elite performance settings, where teams and coaches use its system to personalise nutrition across squads. The new funding will support further investment in Coach Hub, the practitioner-facing side of the platform, while also helping develop athlete-facing tools for a consumer audience.
This shift is commercially important. Sports-tech companies serving only elite teams can face limited market size, but Hexis is betting that tools validated by professional athletes can also appeal to ambitious everyday users who want more personalised performance nutrition.
The company has also made senior hires to support that transition, including a Vice President of Performance Solutions and a new Head of Growth.
What investors appear to be backing
Based on comments released alongside the announcement, investors are focused on three key strengths:
- A scientific foundation built by founders with expertise in behaviour change, metabolism and data science
- Adoption by elite teams and athletes across several global markets
- Potential to turn a high-performance B2B platform into a scalable consumer product
What this means in business news Ireland
In the context of business news Ireland, Hexis reflects a broader pattern in which Irish startups are combining deep technical know-how with exportable software products. It also highlights the role of Enterprise Ireland in helping domestic companies scale internationally while staying anchored in Ireland’s innovation ecosystem.
For readers following funding, sports technology or health-focused software, Hexis is one to watch. Its challenge now is execution: turning proven demand in elite sport into a direct-to-consumer offering without losing the scientific credibility that made the brand stand out in the first place.
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FAQ
How much did Hexis raise?
Hexis closed a €1.85 million seed round led by APEX Capital, with Enterprise Ireland and ScaleX also participating.
What does Hexis do?
Hexis is a personalised performance nutrition platform that uses training and wearable data to create tailored fuelling strategies for athletes.
Why is this relevant to Ireland’s startup scene?
The round is another strong example of an Irish-founded company attracting backing to scale internationally while expanding into a larger consumer market.
What will the new funding be used for?
The company plans to invest in its elite sports offering, grow its Coach Hub tools and launch a direct-to-consumer platform.
As business news Ireland developments go, this funding round is less about a headline number and more about what comes next. Hexis now has the capital, investor backing and product momentum to test whether a platform built for elite sport can win a much larger audience.
