Barmbrack is a much-loved Halloween tradition in Ireland, but a new collaboration is giving the seasonal treat an especially generous twist. 2210 Patisserie founder Una Leonard has teamed up with Irish jewellery designer Chupi on a limited-edition box that combines autumn baking, a prize draw and support for the Irish Cancer Society.
The partnership offers a delicious way to enjoy food Ireland loves while contributing to the charity’s Pink Campaign 2026. It also brings a sparkling update to the familiar tradition of finding a ring in a slice of barmbrack.
A seasonal Patisserie Brack Box with a charitable purpose
Created by Una Leonard, the Patisserie Brack Box is designed for sharing over Halloween. Each €26.95 box contains two autumn-inspired bakes:
- An Autumnal Apple Crumble Loaf
- A traditional Barmbrack
Every purchase also gives customers the chance to win a Chupi gold coin valued at €1,000. The prize can be spent in Chupi stores or online in Ireland, adding a little extra excitement to a classic Irish food tradition.
Most importantly, €2 from every box sold will be donated to the Irish Cancer Society’s Pink Campaign 2026. The initiative makes the box appealing not only to anyone seeking seasonal treats, but also to shoppers who want their purchase to support an important cause.
Order dates and collection information
The Chupi x 2210 Patisserie box is available to order until 26 October 2026. Orders are scheduled to be dispatched on 28 October, allowing them to arrive in time for Halloween.
Customers can also choose Click and Collect from Una Leonard’s stores in Dublin and Mullingar on 30 and 31 October. Availability and collection details should be checked when ordering.
Read more: Irish food and dining inspiration
For more ideas for seasonal treats, explore Irish food news and food recommendations on Daily Digest. You can also find lifestyle and culture coverage at Media Digest’s guide to food and drink stories in Ireland.
Barmbrack remains one of the most recognisable examples of traditional Irish food, particularly around Halloween. Its fruit-filled texture and familiar customs make it a popular choice for family gatherings, while modern bakeries continue to reinterpret the classic with new flavours and presentation.
Explore more: Ireland’s food scene
From Dublin restaurants and independent bakeries to regional producers and Irish food festivals, discover more Irish food and lifestyle features on Luxe Digest. These resources are useful for anyone building an Ireland food guide or looking for places to eat Ireland-wide.
The collaboration also arrives after Una Leonard spoke about how founding 2210 Patisserie became a lifeline during a difficult period in her life. Her work has since established her as a prominent voice in Ireland’s baking scene and as the author of two books.
Whether bought as a Halloween centrepiece, a thoughtful gift or a way to support the Irish Cancer Society, the Patisserie Brack Box brings together traditional Irish food, contemporary design and community-minded giving.
The takeaway: order the limited-edition Chupi and 2210 Patisserie Barmbrack box by 26 October for seasonal baking, a chance to win a €1,000 Chupi gold coin and a direct contribution to the Irish Cancer Society’s Pink Campaign 2026.
Article/Image Courtesy: EVOKE
