Media Digest

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Scéalta Éireann

A thoughtful space for stories that inform, brighten and connect everyday readers — Scéalta maithe.

“We believe the web needs more stories that lift people up. For positive news from Ireland and beyond, visit +Digest .”

The Lines Between Social Media and Streaming Are Disappearing

For more than a decade, Instagram has been evolving. What started in 2010 as a simple photo-sharing platform has gradually transformed into something much...

The Lines Between Social Media and Streaming Are Disappearing

For more than a decade, Instagram has been evolving. What started in 2010 as a simple photo-sharing platform has gradually transformed into something much...

National Lottery Campaign Sparks Debate Over Adaptation and Originality

National Lottery’s adapted campaign has reignited debate in Ireland over creative originality, localisation and agency investment.

Why Smarter Audience Signals Are Reshaping Outdoor Media Planning

Smarter audience signals are changing outdoor advertising as ad news ireland highlights a move beyond location-only media planning.

What Agencies Can Learn From the Latest Irish Marketing Podcast

The latest Irish marketing podcast explores agency differentiation and the impact of AI search on traffic and brand strategy.

Troy Parrott Opens New Chapter for Off The Ball’s Inner Drive

Troy Parrott opens season three of Off The Ball’s Inner Drive, a standout Irish branded content collaboration with Allianz and Starcom.
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