RTÉ is raising the stakes for brands ahead of the autumn return of The Traitors Ireland, unveiling premium advertising options tied to one of its strongest recent entertainment performers. For anyone tracking ad news ireland, the move signals continued confidence in big-event TV and on-demand video as powerful routes to reach Irish audiences at scale.
Premium TV and Player packages dominate ad news ireland
After a breakout first season, RTÉ is positioning the second run as a premium buy for advertisers. The broadcaster says the debut series reached 2.1 million Irish adults on RTÉ One and generated 5.2 million RTÉ Player streams, with especially strong appeal among adults aged 25–44.
- Centre break package: €190,000, including eight TV spots and 500,000 RTÉ Player impressions
- In-break package: €125,000, with eight spots plus 500,000 Player impressions
- Out-break/Uncloaked centre break package: €90,000, also including 500,000 impressions
This blend of linear and streaming inventory is likely to be closely watched across media news ireland, particularly by any advertising agency ireland or media agency ireland planning autumn campaigns around mass-reach entertainment.
Why the new pricing matters for agencies and brands
RTÉ is also selling individual high-demand placements at elevated rates, with centre-break spots in the launch and final episodes priced at €26,000. That reflects the programme’s growing value as a cultural viewing moment, not just a ratings success.
For a digital marketing agency ireland, the lesson is clear: broadcasters are increasingly packaging audience attention across channels rather than treating TV and VOD separately. That mirrors wider trends seen in marketing news ireland, as well as parallel developments in ad news uk and media news uk.
FAQ
Why is this significant in ad news ireland?
It shows premium Irish entertainment still commands strong advertiser demand, especially when paired with streaming inventory.
Who is most likely to buy these packages?
Large consumer brands and agencies seeking reach, frequency and younger adult audiences are the most obvious fit.
For brands, the takeaway in ad news ireland is straightforward: premium Irish entertainment remains a high-value media environment, and RTÉ is pricing The Traitors Ireland accordingly. As autumn plans take shape, this launch will be one to watch across the wider media and agency market.
