Sports Direct and Everlast Gyms+ will officially open on Saturday, 25 July 2026 on Henry Street, Dublin, creating one of the standout events Ireland shoppers and fitness fans can look forward to this summer. The launch marks Everlast Gyms’ first Irish location and adds a major new attraction to the growing list of Dublin events, with opening-day classes, brand activations and community activities planned in the city centre.
The new destination combines a huge Sports Direct retail space with a premium fitness offering spread across an 85,000 sq. ft site. The first two floors will house a 60,000 sq. ft sports store, while the third floor will be dedicated to a 25,000 sq. ft Everlast Gyms+ facility in what was once one of Henry Street’s best-known department store buildings.
Henry Street Launch Adds a Standout Date to Events Ireland This Summer
For anyone searching events in Ireland, what’s on Ireland or things to do in Dublin, this opening is more than a standard retail launch. It is being positioned as an experience-led event with fitness, recovery, community and lifestyle features under one roof.
Everlast Gyms+ Dublin will include:
- A dedicated reformer pilates studio with 16 Allegro 2 reformer beds
- Recovery facilities including three Brass Monkey ice baths
- A herbal sauna designed to support recovery and performance
- Ireland’s first official HYROX Performance Centre
- Specialist training concepts including HUSTLE and Everlast Lifting Club
- A Myprotein Kitchen café, lounge and co-working area
This makes the opening relevant not only for gym-goers, but also for readers tracking local events Ireland, community events Ireland, sport events Ireland and outdoor events Ireland around the capital.
What to Expect on Opening Day
The opening on 25 July will feature a line-up of live activations with major sportswear brands including adidas, New Balance and PUMA. Visitors can expect prize giveaways, exclusive experiences and product-led promotions across the day.
One of the headline attractions is a HYROX masterclass beginning at 9am, led by Faisal Abdalla, a well-known HYROX host and Everlast Gyms performance lead. The schedule will also include:
- A boxing masterclass and Q&A with Irish boxer Adam Olaniyan
- A HUSTLE class powered by Nike Strength
- Limited-edition smoothie giveaways
- Community run clubs
That mix of fitness and entertainment should help the launch feature strongly among events Ireland today, events this weekend Ireland and weekend events Ireland searches as the date approaches.
Read more: events in Ireland | things to do this weekend Ireland | Dublin events this weekend
Why This Dublin Opening Matters
This is a significant expansion move for Everlast Gyms, as Dublin becomes the brand’s first site outside the UK. It also signals continued investment in Henry Street as a destination for major retail and lifestyle experiences, which matters for people following events in Dublin, Dublin events today and new city-centre openings.
The concept goes beyond a conventional gym. By combining training zones, recovery features, group classes and a nutrition-led café, the venue is aiming to attract everyone from serious HYROX competitors to casual visitors looking for new things to do in Ireland and family days out Ireland options in the capital.
Practical Details for Visitors
Here are the key details currently confirmed:
- Date: Saturday, 25 July 2026
- Location: Henry Street, Dublin city centre
- Venue type: Sports retail store and premium gym complex
- Main attractions: HYROX masterclass, boxing session, fitness classes, giveaways and community runs
- Booking: Registration is required for some launch activities
While standard store access is expected for the public, selected sessions may have limited capacity. If you are planning to attend, it is worth checking registration details in advance.
Explore more: what’s on Ireland | family events Ireland | music events Ireland
FAQ
Is the Henry Street opening family-friendly?
The store launch is open to the public, though some fitness activities are better suited to adults and older teens. Families visiting the retail space should find it accessible as part of wider family events Ireland planning.
Do I need tickets?
Some featured launch sessions, including masterclasses, may require advance registration rather than walk-in access.
How do I get there?
Henry Street is centrally located in Dublin city centre and is easily reached by bus, Luas and on foot from key shopping and transport areas.
Conclusion
The Sports Direct and Everlast Gyms+ launch on Henry Street is shaping up to be one of the more notable events Ireland visitors can add to their calendar this July. With a flagship retail store, Dublin’s first Everlast Gyms location, recovery facilities, HYROX training and opening-day experiences, it stands out as a strong pick for anyone searching events Ireland, Dublin events and fresh things to do in Ireland this summer.
