Shinka funding has reached €1.9 million after the Dublin-based advertising technology company closed a new seed investment round backed by Irish angel investors and Enterprise Ireland. The funding is designed to accelerate product development, expand the company’s team and support international growth across the United States and Asia-Pacific.
Announced on 5 November 2026, the investment comes as digital formats continue to reshape out-of-home advertising. Enterprise Ireland said the round represents an important milestone for a founder-led Irish start-up developing technology for global markets.
Shinka funding supports global adtech expansion
Shinka operates an independent mediation platform for video advertising across connected television (CTV) and digital out-of-home (DOOH) media. Its technology allows media owners to connect multiple demand partners and route individual advertising impressions through real-time auctions.
According to the company, the platform helps screens select the highest-paying eligible demand source automatically. This approach is intended to replace fragmented manual bookings with a more transparent and data-led process, including real-time reporting for advertisers and media owners.
The new capital will be used to:
- Grow Shinka’s Dublin-based team
- Develop deeper integrations with demand partners
- Expand the platform into the US and APAC markets
- Support the company’s international commercial strategy
Why DOOH mediation matters
Digital out-of-home advertising has expanded rapidly, but much of the sector still relies on legacy systems and manual transactions. Shinka’s mediation layer is designed to provide the automated auction infrastructure already common in other digital advertising channels.
For media owners, this can create a more efficient way to manage inventory and improve monetisation. For advertisers, access to transparent delivery information and live reporting can make campaign performance easier to understand.
Enterprise Ireland backs Dublin technology company
Founded in 2024 by Kieran Greene, Shinka is headquartered in Dublin. Greene previously spent seven years at Google, developing experience in stakeholder management, data-led decision-making and operational efficiency before launching the company.
Shinka’s customers include Gas Station TV (GSTV), while its platform is aimed at media owners seeking to manage CTV and DOOH advertising inventory through programmatic technology.
Amanda Ward, Manager of Digital Technologies & International Education at Enterprise Ireland, described Shinka as an example of the high-potential start-ups supported by the agency. She highlighted the company’s industry expertise, founder-led approach and focus on international markets.
Crowley Millar provided legal counsel during the seed funding process. The investment was led by a group of Irish angel investors, with Enterprise Ireland also participating.
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What Shinka’s investment means for Irish start-ups
The Shinka funding announcement reflects the growing international opportunity for Irish-founded software and adtech companies. By targeting digital advertising infrastructure rather than a single media channel, the company is positioning its platform for use across multiple markets and inventory types.
Its expansion plans also demonstrate how Enterprise Ireland-backed businesses can use domestic expertise as a foundation for international scaling. The next stage will focus on increasing integrations, building the team and establishing a presence in overseas markets.
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Frequently asked questions
How much funding did Shinka raise?
Shinka raised €1.9 million in a seed funding round.
What does Shinka’s platform do?
It provides real-time, auction-based mediation for connected television and digital out-of-home advertising inventory.
Where is Shinka based?
Shinka is headquartered in Dublin and was founded in 2024.
How will the investment be used?
The company plans to expand its team, deepen demand-partner integrations and enter the US and Asia-Pacific markets.
Shinka funding gives the Dublin adtech company additional resources to modernise digital out-of-home advertising and pursue international growth. Its progress will be closely watched as programmatic auctions, transparency and automation become increasingly important to the global advertising industry.
Article/Image Courtesy: Enterprise Ireland