Irish sports tech company Hexis has landed a major growth milestone with a €1.85 million seed raise that could reshape how athletes manage performance nutrition. Backed by Enterprise Ireland, the latest investment signals rising momentum for Irish innovation and shows how firms supported through the wider gov.ie ecosystem are building global reach from a domestic base.
The funding round was led by returning investor APEX Capital, with participation from Enterprise Ireland and ScaleX. Hexis said the new capital will help it deepen its elite sport offering while also preparing for a broader direct-to-consumer launch later this year. That dual strategy reflects a growing trend among high-performance technology companies: prove value with professional teams first, then bring the same tools to everyday users.
Enterprise Ireland backing highlights Ireland’s innovation pipeline
Support from Enterprise Ireland is significant because it places Hexis among the growing list of Irish companies being helped to scale internationally. While the announcement is company-specific, it also sits within a broader state enterprise framework often associated with gov.ie, IDA Ireland, Enterprise Ireland and departments linked to Finance, Enterprise, Trade and Employment, and Public Expenditure.
According to the company, Hexis already works with professional teams and athletes across the UK, Europe, the United States and Australia. Its platform is rooted in carbohydrate periodisation science and converts training data into tailored fuelling plans. That scientific foundation has helped it build credibility across football, cycling and endurance sports.
- Seed round value: €1.85 million
- Lead investor: APEX Capital
- Participants: Enterprise Ireland and ScaleX
- Main goals: elite sport expansion and consumer platform growth
Why the platform stands out
Hexis is not positioning itself as a generic diet tracker. Instead, it focuses on personalised nutrition for performance, integrating with tools such as Garmin, WHOOP and Apple Health, as well as specialist sports systems including Catapult and STATSports. This allows recommendations to adapt in real time based on an athlete’s workload and recovery signals.
The company also reported a 33% increase in headcount, suggesting that the business is expanding not only technologically but operationally. Strategic senior hires, including roles in performance solutions and growth, point to a company preparing for a more competitive international phase.
Read more: Explore more Irish business and innovation updates
How gov.ie-linked enterprise support connects to sport, health and data
Although Hexis operates in private enterprise, its story overlaps with sectors often shaped by public policy and state bodies across gov.ie, including Health, Education, Sport Ireland and the Health Service Executive (HSE) where performance, wellbeing and evidence-based tools increasingly intersect. As digital health and sports science continue to converge, companies like Hexis may also attract attention from institutions concerned with data standards, research and consumer trust, such as the Data Protection Commission (DPC) and the Competition and Consumer Protection Commission (CCPC).
This matters because Irish startups that combine science, software and international scalability are increasingly seen as strategic assets. The Revenue Commissioners, CSO and National Treasury Management Agency (NTMA) may not feature directly in this deal, but the broader policy environment they help inform affects how innovation-led businesses grow and attract capital.
What happens next for Hexis
Hexis plans to invest in its Coach Hub, a practitioner-facing tool designed for teams and performance staff managing athletes at scale. At the same time, it is building athlete-facing features for a larger consumer rollout. If successful, the company could bridge the gap between elite sports science and mainstream fitness technology.
- Expand tools used by coaches and practitioners
- Strengthen product infrastructure for consumer demand
- Scale international adoption beyond elite teams
- Turn validated sports science into a wider subscription business
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What this funding means for Irish sports tech
The Hexis raise is more than a startup financing update. It is another example of how companies supported through the wider gov.ie-aligned enterprise landscape can develop specialist expertise in Ireland and export it globally. With Enterprise Ireland involved and investor confidence strengthening, Hexis now has the resources to test whether elite-level performance nutrition can become a much larger consumer category. For readers tracking Irish innovation, gov.ie-linked business support and the future of health technology, this is a development worth watching closely.
