Hexis seed round news is putting Ireland’s sports tech sector firmly in the spotlight. The Dublin-based performance nutrition company has secured €1.85 million in fresh funding to grow its elite sport platform and prepare for a major direct-to-consumer launch later in 2026.
The investment was led by returning backer APEX Capital, with support from Enterprise Ireland and ScaleX. The deal highlights continued confidence in an Irish company that has built its reputation on personalised fuelling strategies for high-performance athletes and professional teams across four continents.
Hexis seed round backed by Enterprise Ireland and APEX Capital
According to the announcement, APEX Capital first invested in Hexis during its pre-seed phase in 2024 and has now returned to lead this latest round. Enterprise Ireland’s participation is particularly significant for Irish startup watchers, as the agency continues to support internationally ambitious firms in sectors where Ireland is building a strong reputation, including health innovation, sport science and digital performance tools.
Hexis said the new capital will be used to:
- Advance its elite sport nutrition offering
- Expand its Coach Hub for performance staff and practitioners
- Develop new athlete-facing features
- Build infrastructure for a direct-to-consumer rollout
- Support senior-level hiring for growth and performance solutions
The company has already expanded across the UK, Europe, the United States and Australia, working in football, cycling and endurance sport. Its platform also connects with Garmin, WHOOP, Apple Health, Catapult and STATSports, helping athletes adapt fuelling plans in real time using performance data.
Why the Hexis seed round matters for Irish sports tech
The Hexis seed round is more than a funding story. It reflects growing investor appetite for Irish firms building practical technology at the intersection of science, health and performance. While gov.ie policy priorities often spotlight Enterprise, Trade and Employment, Health, Education and Further and Higher Education, companies like Hexis show how these areas increasingly overlap in commercial innovation.
Enterprise Ireland said its backing reflects confidence in the company’s science, founding team and international growth plans. That aligns with wider support structures across the Irish state ecosystem, from the Department of the Taoiseach and Finance to agencies such as IDA Ireland, the CSO and the Revenue Commissioners, all of which shape the broader business environment for scaling firms.
Founder vision and market expansion
Hexis CEO and co-founder Dr. David Dunne said the company wants to become a global nutrition operating system for human performance. The central idea is simple: athletes now have detailed insights into training and recovery, but nutrition has remained the missing layer. Hexis aims to close that gap with personalised, periodised nutrition based on exercise science and metabolism research.
The business also reported a 33% increase in headcount and confirmed senior appointments, including a Vice President of Performance Solutions and a Head of Growth. Those hires are designed to strengthen the company’s position in elite sport while opening the door to broader consumer adoption.
What Hexis does and what comes next
Founded by Dr. David Dunne, Dr. Xiaoxi Yan and Dr. Sam Impey, Hexis combines behaviour change science, data science and metabolism research. Its proprietary system, Carb Coding, turns workout information into tailored fuelling advice based on training demands, lifestyle and goals.
That formula has already won trust among elite teams, including a notable share of Tour de France teams, according to investor comments. The next challenge is translating that elite-level credibility into a consumer product with wider reach.
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For Ireland’s innovation economy, the Hexis seed round is a strong signal that science-led startups can attract repeat investment and international attention. With backing from Enterprise Ireland and growing global traction, Hexis now enters a critical phase: turning elite performance credibility into a scalable consumer growth story.
Article/Image Courtesy: Enterprise Ireland
