A Dublin-based advertising technology company is preparing for international expansion after securing €1.9 million in seed funding. Shinka will use the investment to develop its team, strengthen platform integrations and enter markets across the United States and Asia-Pacific.
The funding round was led by Irish angel investors and supported by Enterprise Ireland, with Crowley Millar advising Shinka throughout the transaction. The deal arrives as digital formats become an increasingly important part of the global out-of-home advertising market.
Why Shinka’s technology matters
Digital out-of-home advertising, or DOOH, includes the screens used in locations such as transport hubs, retail settings, petrol stations and public spaces. While the sector has become more digital, many media owners still depend on older systems and manual booking processes.
Shinka’s platform is designed to provide the mediation layer that is common in other areas of digital advertising. It allows advertising inventory to be connected to multiple demand sources and uses real-time auctions to select the highest-paying available opportunity for each impression.
For media owners, the system is intended to improve fill rates and revenue management. Advertisers can also gain clearer reporting and greater visibility into how campaigns are delivered, reducing the blind spots associated with manual transactions.
Expansion plans follow €1.9 million investment
The new capital will support recruitment, additional demand-partner integrations and international market development. Shinka plans to expand beyond Ireland into the US and APAC, regions with substantial advertising and digital media ecosystems.
The company also serves both connected television and digital out-of-home inventory. Its customers include Gas Station TV, known as GSTV, highlighting the platform’s relevance to large-scale screen networks.
Shinka was founded in Dublin in 2024 by Kieran Greene. Before launching the company, Greene spent seven years at Google, where he developed experience in stakeholder management, data-led decision-making and operational efficiency.
A broader opportunity for Irish technology companies
The investment reflects a familiar path for Irish startups: developing specialist technology at home while targeting international customers from the outset. Enterprise Ireland described Shinka as a founder-led company built around sector expertise and global ambitions.
Digital advertising is continuing to evolve as media owners seek automated tools that can connect inventory, buyers and performance data more efficiently. Shinka’s approach places real-time trading at the centre of that transition, particularly in a market where legacy processes remain common.
For Ireland’s technology sector, the announcement adds to the country’s growing reputation for software, advertising technology and export-focused innovation. It also shows how targeted investment can help early-stage companies move from product development towards international scale.
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Frequently asked questions
What does Shinka do?
Shinka provides programmatic mediation technology for connected television and digital out-of-home advertising. Its system connects media owners with multiple demand sources through real-time auctions.
How will the funding be used?
The €1.9 million seed round will help Shinka grow its team, expand integrations and enter the US and Asia-Pacific markets.
Who founded Shinka?
Shinka was founded in Dublin in 2024 by Kieran Greene, a former Google professional with experience in data-driven operations and stakeholder management.
The next stage for Shinka
Shinka’s seed round gives the Dublin company resources to pursue a larger international opportunity in automated advertising. Its next challenge will be scaling integrations and proving that real-time mediation can help modernise DOOH trading across new markets. For readers tracking business news Ireland, the company’s expansion is a notable example of how Irish adtech firms are building products for global customers.