Hexis has secured fresh backing in a move that adds a notable chapter to business news Ireland, with the Dublin-founded sports nutrition platform closing a €1.85 million seed round to grow its elite sport product and prepare for a wider consumer launch. The company, already used by professional teams and athletes across Europe, the US and Australia, now plans to turn its performance-science expertise into a broader direct-to-consumer offering later this year.
The round was led by returning investor APEX Capital, with participation from Enterprise Ireland and ScaleX. For the Irish startup scene, the raise is a strong signal that investors still see opportunity where deep science, software and international scalability intersect.
Hexis lands new funding to scale its next phase
Hexis is built around personalised performance nutrition, using the science of carbohydrate periodisation to help athletes match fuelling to training demands. In practical terms, the platform turns training and recovery data into nutrition guidance that can adapt in real time.
The new capital will be used to:
- expand the company’s elite sport offering
- develop its practitioner-focused Coach Hub
- build more athlete-facing features
- support infrastructure for a consumer launch
- add senior talent to accelerate growth
The startup has already broadened its footprint since its earlier pre-seed backing in 2024. According to the company, it has grown across football, cycling and endurance sport, while increasing headcount by 33%.
Why investors are backing the model
APEX Capital’s follow-on investment suggests confidence not only in Hexis’s product but in the wider commercial case for sports performance technology. The investor sees value in platforms that begin in elite sport and then move into larger consumer markets, especially when the product is based on proven use cases rather than hype.
That matters in irish business news because it highlights a broader trend: investors are looking for Irish companies that can translate specialist B2B expertise into scalable digital products with global reach.
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What makes Hexis different in business news Ireland
Hexis sits at the intersection of sports science, health technology and data-led coaching. Its platform connects with tools and ecosystems including Garmin, WHOOP and Apple Health, as well as athlete-monitoring systems such as Catapult and STATSports. That means nutrition recommendations can be updated using live or recent performance data instead of static meal planning.
This is one reason the company has found traction with elite teams. Coaches and performance staff increasingly want integrated systems that help them make faster, more personalised decisions across full squads, not just individual athletes.
From elite teams to everyday athletes
The next chapter is arguably the bigger commercial opportunity. Hexis says it is preparing to enter the direct-to-consumer market, taking a model proven in professional sport and adapting it for a wider audience. If successful, that could move the business beyond a specialist sports-tech niche into a much larger wellness and performance market.
The company has also made strategic senior hires, including a Vice President of Performance Solutions and a Head of Growth, indicating that execution is now as important as product innovation.
For followers of business news Ireland, this is the kind of development worth watching: a homegrown company using research-led technology to scale internationally while opening a new revenue channel.
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Why this matters for Ireland’s startup ecosystem
Enterprise Ireland’s participation underlines continued public-sector support for ambitious Irish firms with export potential. Hexis was founded by Dr. David Dunne, Dr. Xiaoxi Yan and Dr. Sam Impey, whose backgrounds in behaviour change science, data science and metabolism form the basis of the platform.
The deal also points to the growing maturity of Ireland’s sports tech and digital health sectors. Startups that combine scientific credibility with software delivery are increasingly attractive in the current market, especially when they can demonstrate international traction early.
Quick FAQ
What does Hexis do?
Hexis is a personalised nutrition platform that helps athletes align fuelling with training demands using performance data.
How much funding did Hexis raise?
The company closed a €1.85 million seed round.
Who invested in Hexis?
APEX Capital led the round, joined by Enterprise Ireland and ScaleX.
What will the funding be used for?
Hexis plans to strengthen its elite sport tools and launch a direct-to-consumer platform.
What happens next
Hexis now faces the challenge many fast-rising startups encounter: proving that a product trusted by elite performers can also win at consumer scale. Still, the ingredients are there — strong science, returning investors, international reach and a clear expansion plan. In business news Ireland, this funding round stands out as a sign that Irish sports tech can do more than serve a niche; it can build globally relevant products from Dublin outward.
