Ireland’s startup scene has another strong growth story to watch. In a notable development for business news ireland, Dublin-based Hexis has secured a €1.85 million seed round to expand its elite sports nutrition platform and prepare for a consumer launch later this year.
The round was led by returning investor APEX Capital, with participation from Enterprise Ireland and ScaleX. The funding signals growing confidence in sports tech, personalised health platforms, and data-led coaching tools as areas of real opportunity in the Irish market.
Hexis raises fresh funding to scale
Hexis has built a performance nutrition platform around carbohydrate periodisation, helping athletes tailor fuelling plans to training demands, recovery needs, and performance goals. The company says the new capital will be used in two key ways:
- to deepen its offering for elite sports teams and practitioners
- to launch a direct-to-consumer platform aimed at a broader athlete audience
That makes this funding round significant beyond startup headlines. It shows how an Irish company can move from specialist B2B adoption into a much larger consumer opportunity while staying rooted in science and product credibility.
APEX Capital first invested in Hexis at pre-seed stage in 2024. Its decision to lead again suggests strong belief in both the company’s technical foundation and its commercial direction.
Why investors are paying attention
Hexis already works with professional teams and athletes across the UK, Europe, the US, and Australia. Its growth has been supported by integrations with Garmin, WHOOP, Apple Health, Catapult, and STATSports, allowing nutrition advice to adapt in real time based on athlete data.
The business has also increased headcount by 33%, a sign that operational growth is keeping pace with product demand. For observers of irish business news, the company stands out because it sits at the intersection of sports science, wearable tech, and scalable software.
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What the funding means for Ireland’s startup market
This deal also matters in the context of business news ireland because it reflects a broader pattern in the market: investors are still backing companies with proven niche traction, especially when they have a clear path to international expansion.
Enterprise Ireland’s involvement underlines that point. The agency said its backing reflects confidence in the science, the founding team, and the company’s global ambition. That fits with wider trends across ireland startup news, where businesses with export potential and specialist intellectual property continue to attract support.
Hexis was founded by Dr. David Dunne, Dr. Xiaoxi Yan, and Dr. Sam Impey. Their backgrounds in behaviour change science, data science, and metabolism have shaped the product’s research-led approach. In practical terms, that means the platform is not simply another calorie tracker or generic wellness app. It is designed to convert training data into personalised fuelling strategies for serious athletes and teams.
The next phase: elite sport and consumer growth
The company plans to keep investing in its Coach Hub, which helps performance staff deliver personalised nutrition plans across squads. At the same time, it is building new athlete-facing features and the infrastructure needed for a broader public launch.
Hexis has also made senior hires to support that next phase, including:
- a Vice President of Performance Solutions
- a Head of Growth focused on consumer expansion
That dual-track strategy is worth watching in business news ireland: keep the credibility and revenue base of elite sport, while opening up a larger digital consumer market.
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FAQ
How much did Hexis raise?
Hexis closed a seed round worth €1.85 million.
Who invested in Hexis?
The round was led by APEX Capital, with Enterprise Ireland and ScaleX also participating.
What does Hexis do?
Hexis provides a personalised performance nutrition platform that uses training and wearable data to create fuelling strategies for athletes and teams.
Why is this important in Irish startup coverage?
It highlights how an Irish sports tech company is scaling internationally while moving from elite professional users into the consumer market.
What to watch next
Hexis is now entering a pivotal stage. If it can successfully translate elite-sport credibility into mass-market adoption, it could become one of the more interesting sports tech stories to emerge from Ireland in recent years. For anyone following business news ireland, this is a reminder that some of the country’s most promising companies are being built in highly specialised sectors with global reach from day one.
