A Dublin Sports Tech Bet Moves Into Its Next Phase

Irish business news this week points to a notable step forward for Dublin-based sports tech company Hexis, which has secured a €1.85 million seed round to deepen its elite-sport offering and prepare a wider consumer launch. The raise, led by returning investor APEX Capital with backing from Enterprise Ireland and ScaleX, gives the company fresh momentum as it builds on growing demand for personalised performance nutrition.

Hexis has built its platform around carbohydrate periodisation, using athlete data to tailor fuelling plans to training demands, recovery needs and competition schedules. Its software is already used by professional teams and athletes across the UK, Europe, the US and Australia, with traction in football, cycling and endurance sport.

Hexis seed round signals wider ambition

The new investment will be used in two main ways:

  • Expand Hexis’s elite sport services, including further development of its Coach Hub
  • Support a direct-to-consumer launch aimed at bringing personalised nutrition tools to a broader athletic audience

The company has also expanded its integrations with Garmin, WHOOP, Apple Health, Catapult and STATSports, allowing real-time nutrition adjustments based on live training and performance data. That product depth appears to be a key reason investors have doubled down.

Why this matters for Ireland business news

For anyone tracking business news Ireland, the Hexis deal highlights a broader trend: Irish startups with deep technical expertise are attracting support when they show both niche leadership and consumer potential. Enterprise Ireland said its backing reflects confidence in the science, the founders and the company’s international growth path.

Founded by Dr. David Dunne, Dr. Xiaoxi Yan and Dr. Sam Impey, Hexis combines research in metabolism, behaviour change and data science. The business has also grown headcount by 33% and made senior hires to strengthen both performance solutions and consumer growth.

Quick FAQ

What does Hexis do?
It provides a personalised nutrition platform that adapts fuelling plans using athlete performance and training data.

Who invested in Hexis?
APEX Capital led the round, with participation from Enterprise Ireland and ScaleX.

What is the funding for?
To expand its elite sport platform and launch a direct-to-consumer offering later this year.

As ireland business news continues to spotlight high-growth companies, Hexis stands out as a strong example of how science-led Irish innovation can scale from specialist markets into broader commercial opportunity. The key takeaway: investors are backing businesses that can prove both performance and platform potential.

Article/Image Courtesy: Enterprise Ireland

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