Irish sports tech firm Hexis has secured fresh backing in a major vote of confidence for homegrown innovation. The Hexis seed round, valued at €1.85 million, will help the Dublin-based company scale its elite performance nutrition platform and prepare for a broader direct-to-consumer launch later in 2026.
Announced in an Enterprise Ireland-backed update, the round was led by returning investor APEX Capital, with additional participation from Enterprise Ireland and ScaleX. The funding reflects growing investor confidence in Hexis as it builds a science-led platform used by professional sports teams across Europe, the UK, the United States and Australia.
Hexis seed round backs Irish sports tech growth
The latest Hexis seed round is designed to accelerate two major priorities:
- further development of its elite sport platform
- expansion into the direct-to-consumer market
Hexis has built its reputation around performance nutrition driven by carbohydrate periodisation, helping athletes align fuelling strategies with training demands, recovery needs and competition goals. The company says its platform already supports a range of sports, including football, cycling and endurance disciplines.
Since its pre-seed backing in 2024, the business has expanded internationally and deepened its technology stack. Integrations now include Garmin, WHOOP, Apple Health, Catapult and STATSports, allowing nutrition plans to adjust using real-time athlete and performance data.
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Why investors are backing Hexis
APEX Capital first invested in Hexis during its earlier stage and has now returned to lead the new round. The investor sees long-term potential not just in business-to-business sports performance tools, but in products that can move from elite athlete adoption into the wider consumer fitness market.
Enterprise Ireland also framed the deal as a strong example of Irish companies scaling globally. For readers tracking gov.ie, Enterprise Ireland and the wider Irish startup ecosystem, the investment highlights the continuing link between innovation policy, exports and high-growth digital businesses.
The company has also increased headcount by 33% and added senior hires, including a Vice President of Performance Solutions and a Head of Growth. These appointments are expected to strengthen both the elite sport offering and the upcoming consumer rollout.
What makes Hexis different
Hexis was founded by Dr. David Dunne, Dr Xiaoxi Yan and Dr. Sam Impey. Their research backgrounds span behaviour change science, metabolism and data science, forming the basis of the company’s personalised nutrition system.
Its proprietary approach, branded as Carb Coding, turns workout and lifestyle data into tailored fuelling recommendations. Rather than focusing on generic calorie counting, Hexis is positioning itself as a performance-first nutrition platform for athletes and active consumers.
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How the funding fits into Ireland’s wider innovation landscape
While this is a company funding story, it also sits within a broader public-sector and enterprise environment that includes bodies such as the Revenue Commissioners, IDA Ireland, the Department of the Taoiseach and Finance, and Enterprise, Trade and Employment. Ireland’s startup pipeline is increasingly supported by a connected ecosystem involving data, investment and regulation, with institutions such as the Central Bank, CSO and gov.ie often shaping the wider climate in which firms scale.
For Hexis, the immediate focus is clear: deepen its value to coaches and performance teams through its Coach Hub, while building the infrastructure needed to serve a larger consumer audience.
Conclusion
The Hexis seed round marks an important step for one of Ireland’s emerging sports technology companies. With €1.85 million in new capital, strong investor backing and a clear product roadmap, Hexis is now aiming to turn elite-level nutrition intelligence into a scalable consumer offering. For anyone watching gov.ie-linked enterprise growth stories, this Hexis seed round is a notable sign of momentum in Irish sports tech.
Article/Image Courtesy: Enterprise Ireland
