Hexis has secured fresh backing in a development that adds momentum to business news ireland around sports technology, digital health and founder-led scaleups. The Dublin-based performance nutrition platform has closed a €1.85 million seed round to expand its elite sports offering and prepare for a wider direct-to-consumer launch later this year, marking another notable growth story in the Irish innovation market.
The round was led by returning investor APEX Capital, with Enterprise Ireland and ScaleX also participating. For Hexis, the funding is designed to support product development, senior hiring and broader commercial expansion as it moves from serving professional teams to reaching everyday athletes.
Why this raise matters
Hexis operates at the intersection of sports science, wearable data and personalised nutrition. Its platform is built around carbohydrate periodisation, helping athletes match fuel intake to training demands, recovery needs and performance goals.
That proposition has already gained traction with professional teams and athletes across the UK, Europe, the US and Australia. According to the company, its customer footprint now spans multiple football codes, cycling and endurance sport, while its team has grown by 33%.
In practical terms, this funding round signals confidence in an Irish company that is building globally from day one. It also fits a broader pattern in irish business news, where investors continue to back businesses combining software, data and specialist expertise.
What the money will fund
- Further development of Hexis’s elite sport platform
- Investment in its Coach Hub for performance staff and practitioners
- New athlete-facing features for a broader user base
- Infrastructure to support a direct-to-consumer rollout
- Senior appointments to strengthen product and growth execution
The company has also added leadership talent, including a Vice President of Performance Solutions and a Head of Growth, suggesting a sharper focus on both enterprise delivery and consumer expansion.
From elite teams to everyday athletes
One of the most interesting aspects of the Hexis story is its shift from a specialist B2B sports performance product toward a consumer-facing platform. That transition is central to the investment thesis.
Hexis already integrates with Garmin, WHOOP and Apple Health, as well as sports performance platforms including Catapult and STATSports. Those integrations allow the platform to adapt fuelling plans in real time using training and biometric data. In effect, the company is trying to turn sports nutrition into a responsive layer of performance technology rather than a static meal-planning tool.
For investors, that broadens the commercial opportunity. Elite sport can provide credibility and product validation, but consumer adoption is where software businesses typically unlock larger scale. In the context of ireland finance news, that makes Hexis a strong example of how Irish startups are using specialist niches as a launchpad into wider markets.
What investors and Enterprise Ireland are backing
APEX Capital first invested in Hexis at pre-seed stage in 2024 and has now returned to lead this latest round. That follow-on support usually indicates investors have seen enough progress in product, customer traction and strategic direction to increase conviction.
Enterprise Ireland’s involvement is also significant. The agency highlighted confidence in the science, founding team and international ambition behind the company. That backing reinforces the role of public-private support in helping high-potential Irish companies scale abroad while deepening the country’s position in sports tech.
Hexis was founded by Dr. David Dunne, Dr Xiaoxi Yan and Dr. Sam Impey, whose expertise spans behaviour change science, data science and metabolism. That academic depth appears to be a major part of the company’s differentiation in a crowded health and fitness market.
Explore more: irish business analysis on funding, founders and market trends and enterprise and innovation features shaping startup ireland
FAQ
What does Hexis do?
Hexis is a personalised nutrition platform that uses training and performance data to create fuelling strategies for athletes.
How much funding did Hexis raise?
The company closed a €1.85 million seed round led by APEX Capital, with Enterprise Ireland and ScaleX joining the investment.
What will the new capital be used for?
Hexis plans to invest in product development, Coach Hub expansion, consumer-facing features and the infrastructure needed for a wider market launch.
Why is this relevant beyond sport?
It highlights how Irish companies are combining science, software and global market ambition, a recurring theme in high-growth sectors across the country.
The bigger picture
Hexis’s latest raise is more than a funding update. It points to a maturing Irish startup ecosystem where deep expertise, smart product positioning and international ambition can attract repeat investment. For readers tracking business news ireland, the company is one to watch as it tries to turn elite performance credibility into mass-market growth.
If the next phase lands well, Hexis could become a standout example of how an Irish sports tech business scales from professional use cases into a broader digital consumer platform.
