Hexis has secured fresh backing in a deal that adds momentum to business news ireland and highlights how Irish sports technology firms are scaling beyond niche markets. The Dublin-based performance nutrition platform has closed a €1.85 million seed round, with returning investor APEX Capital leading the raise and Enterprise Ireland and ScaleX also participating. The funding will help the company deepen its elite sport offering while preparing a direct-to-consumer launch later this year.
Founded by Dr. David Dunne, Dr. Xiaoxi Yan and Dr. Sam Impey, Hexis has built its platform around carbohydrate periodisation, using training and recovery data to create personalised fuelling plans for athletes. The company says its long-term aim is to become a global operating system for performance nutrition, filling a gap between wearable tracking, coaching tools and real-world nutrition decisions.
What the €1.85 million round means
This funding round is significant not just for Hexis, but for business news ireland readers following the expansion of Irish startups into international specialist markets. APEX Capital had previously invested in Hexis at pre-seed stage in 2024, and its decision to lead again signals confidence in both the science behind the product and the business case for broader growth.
The new capital will be used to:
- expand Hexis’ elite sport platform
- invest further in its Coach Hub for performance staff
- build more athlete-facing features
- support infrastructure for a consumer launch
- strengthen senior leadership as the company scales
The company has also made strategic hires, including a Vice President of Performance Solutions and a Head of Growth, underlining that this is not just a product update but a broader commercial push.
Why Hexis is gaining traction
Hexis operates at the intersection of sports science, data and personalised nutrition. Its software integrates with platforms including Garmin, WHOOP and Apple Health, as well as sports performance systems such as Catapult and STATSports. That allows nutrition recommendations to adapt in real time based on actual athlete workload and recovery signals.
The startup has already expanded across the UK, Europe, the US and Australia, working across multiple football codes, cycling and endurance sport. According to investors, the platform is already used by professional teams on four continents, with notable penetration in elite environments including top-tier football and Tour de France cycling teams.
That international reach makes Hexis a standout story in irish business news, especially as Ireland continues to build a reputation in sports tech, health performance and applied data products.
Read more: ireland startup news and funding updates | irish business news and growth stories
From elite teams to everyday athletes
One of the most interesting parts of the Hexis story is its shift from a business-to-business model in elite sport toward a wider consumer proposition. That matters because many sports technology companies find scale difficult if they remain confined to professional teams and high-performance organisations.
Hexis appears to be betting that tools validated by elite athletes can be adapted for serious everyday users who want more personalised performance nutrition. Rather than competing as a generic calorie-counting app, the company is positioning itself around performance, recovery and tailored fuelling strategies.
For founders and investors watching ireland startup news, this is a familiar growth path: prove product-market fit in a demanding professional segment, then expand into a bigger consumer audience once the core system is validated.
Why investors are backing the consumer move
APEX Capital has pointed to early consumer growth and the downstream potential of elite-performance technology. Enterprise Ireland, meanwhile, said the deal reflects confidence in the founding team, the underlying science and the company’s global ambition.
That support also fits a wider trend in the ireland economy: specialist Irish companies are increasingly building exportable digital products rooted in research, data and sector expertise.
Explore more: ireland business growth and innovation features | startup ireland and SME expansion coverage
FAQ
Who invested in Hexis?
The €1.85 million seed round was led by APEX Capital, with participation from Enterprise Ireland and ScaleX.
What does Hexis do?
Hexis is a personalised nutrition platform that uses training and performance data to create fuelling plans tailored to athletes.
How will the new funding be used?
The company plans to improve its elite sport platform, expand its Coach Hub and prepare for a direct-to-consumer launch.
Why is this relevant in Ireland?
The round adds to positive business news ireland coverage around Irish startups, sports tech innovation and export-focused growth.
The bigger picture
Hexis is still early in its journey, but this round suggests it has moved beyond proof of concept. It now has investor backing, international traction and a clearer route from elite sport into a much larger consumer market. For anyone tracking business news ireland, the company is a useful example of how Irish founders are turning deep scientific expertise into globally relevant digital products. The next milestone will be whether Hexis can translate elite credibility into broad consumer adoption without losing the precision that made it stand out in the first place.
